The Definitive Guide to Brochure Design

The Definitive Guide to Brochure Design


In your life span, you would have received or handed over brochures dozens of times. Distributing brochures is the most reliable and effective option when it comes to informing the public about the opening of your restaurant’s new outlet, spreading the news about the property for sale, or introducing your new business. However, only an engaging brochure design can attract your business. But, if your brochure isn’t on point, people will roll your brochure and throw it in the trash.

It’s a design that gives life to a brochure. If you don’t bring out the creativity while designing a brochure, you’ll end up empty-handed at the end. If you want people to take interest in your brochure and learn about your business by reading the brochure from top to bottom, you need to come up with an out-of-the-box brochure design.

Now the question is how to design a brochure that works? Don’t worry! We have gathered all the necessary steps that you need to create the brochure that drives awesome results and leaves a lasting impression on everyone who takes a look at it.

Things to Consider Before Designing a Brochure

Before jumping into the design section, you need to learn a few things to get things clear and come up with the best design.

Understand Everything About Your Brand

You can’t come up with a perfect brochure design if you don’t know your brand inside and out. The first thing you need to do before creating any marketing collateral, including a brochure, is understanding everything about your business, like who you are? What do you sell? How can your products and services benefit the consumers? And so on.

If you don’t do this, you will end up with a sloppy design that won’t engage the audience. For instance, if you are running a school, you need to create a design that is ideal for kids, parents, and teachers.

Find Out Who You’re Designing For

Another important factor to consider before you start designing a brochure is to find out who you’re designing for. As a business person, you must be aware of the fact that different audiences get attracted to different specific designs. So, if you’re not crystal clear about your target audience, you may end up with an irrelevant brochure design.

Define Your Message

You can’t create a perfect brochure until you’re not clear about what message you want to deliver. Once you define your message, it’s essential to know how you will represent your message. Design is important, but a good design is useless if your message is not on point. Therefore, always use the words and images in your message that relate to your target audience.

Determine the Metrics

Setting metrics is imperative before you start designing any marketing collateral, including brochures. If you don’t set the metrics, you can never improve the results and keep using the same design again and again. So, it’s important to define your expectations that what outcomes you’re hoping for from a brochure design. In this way, if a current design doesn’t work as per your expectations, you can come up with a better and powerful design next time.

Be Clear About Your Budget

Setting a budget for brochures doesn’t sound beneficial, but it’s essential to calculate the cost per brochure that you can easily afford. When it comes to brochures budget, it’s much more than just knowing that how many brochures you can print. The budget tells you which paper type, design elements, and printing techniques you can afford. So, it’s important to be clear about your budget, as it will help you make better decisions during the design process. 

Steps to Come Up with a Brochure Design that Works

Above are the few things that you must consider before you start designing a brochure. Now it’s time to take a look at the steps below that you must take to create a perfect brochure.  

Never Ignore Your Brand Identity

If your brand has a style guide, you must follow it while designing a brochure to bring consistency to your branding. Always use the colors, fonts, and imagery that suit your brand tone and personality. Doing so will create a clear image of your brand in the customers’ minds.

Keep Audience in Mind While Designing

As a business owner, it’ll be much easier for you to find out what you what. But the thing that actually matters is what your customers are looking for. Here understanding your target audience will help you come up with a  brochure design that the audience will love.

Select the Brochure Type

You must be wondering if there is a type of brochure. Let’s make it clear for you that there is not only ‘a type’ of the brochure. You’ll come across multiple options when it comes to selecting a type of brochure and how you want to fold it. So, select the brochure type wisely.

Ready Your Content

Before start designing, make sure that you copy and all the graphics you want to add to a brochure are ready. Don’t write a long copy as it can make a brochure overwhelming for the readers. Use headings and sub-headings that grab the attention in a glance. Similarly, use the images that define your brand.

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